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Backflip Strawberry Milkshake

Backflip Strawberry Milkshake Review

“Backflip nails the crunch and cleans up the ingredient list, then lets a monk fruit aftertaste walk all over the strawberry. Mid, with a better label than most.”
Backflip Strawberry Milkshake Cereal Review
Backflip nails the crunch and cleans up the ingredient list, then lets a monk fruit aftertaste walk all over the strawberry. Mid, with a better label than most.

The opening bite

The crunch lands first, and it lands hard. Every piece snaps clean, with the structural integrity usually reserved for cereals built on pure sugar. Crunch level: 9.0.

Then the strawberry shows up. It reads as milkshake, and for a moment it works. Then the monk fruit arrives on the back end and refuses to leave. The strawberry never fully recovers.

Every piece snaps clean. Then the monk fruit arrives on the back end and refuses to leave.

The milk situation

The milk turns a vivid magenta, and it does it with zero artificial dyes. That’s the best trick in the box. Milk transformation: 7.5. The color is the headline, and the milk carries the strawberry milkshake flavor with the monk fruit riding along.

Bowl longevity is where Backflip earns its keep. It’s a perfect 10.0: the pieces were still crunching when the bowl was empty. We’ll take it.

Where it loses points

The monk fruit aftertaste is the whole problem. It sits on top of the strawberry and muddies it, so flavor payload lands at 6.5 on a cereal that’s supposed to be all about flavor. Dry snackability is a 5.0. It’s fine for a handful, but it’s not a bag you finish. The dust situation is a 5.5. Not a felony, not clean either.

The Good

  • Crunch level 9.0; every piece snaps clean
  • Bowl longevity 10.0; never went soggy
  • Turns milk vivid magenta with no artificial dyes
  • 140 calories and 6 g of protein per serving
  • DABSMYLA box art worth framing on its own

The Criminal

  • Monk fruit aftertaste taints the strawberry
  • Dry snackability 5.0; not a from-the-box snack
  • Dust situation 5.5 at box-bottom

Milk Takes

“Magenta milk with no dyes is a real flex, but the monk fruit still gets the last sip.”

The verdict

The ingredient list beats the establishment: no artificial dyes, no artificial sugars, 140 calories. The crunch is elite, but the flavor can’t get out of its own way, and that makes it a 6.5. EAT IT IF IT’S THERE.

6.5

The verdict

EAT IT IF IT’S THERE.
★ The score
6.5

mid

Crunch level

9.0

Flavor payload

6.5

Milk transformation

7.5

Bowl longevity

10.0

Dust situation

5.5

Dry Snackability

5.0

Box art

9.5
★ The Scooper

Jordan Naeem

Founder, chief spoon, professional milk witness. Eats one bowl for the scoop and the rest for research. Strong opinions about marshmallow ratios, stronger ones about bedtime.
★ Fun fact
Backflip launched in 2026, co-founded by YouTuber Ben Azelart and entrepreneur Shaun Neff. The artist duo DABSMYLA drew every mascot and box by hand, painted and inked with no AI. The monochromatic Strawberry Milkshake box proves it: it holds up as art with or without cereal inside.
★ Share This Bowl

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